Google is visited by millions of users every day and each visit has the potential to convert a reader into your customer. It is one of the most powerful source to drive traffic. Therefore you need to ensure that your site is built as per Google algorithms and quality content is posted regularly to drive traffic.
Search Engine Optimization (SEO) is a process which ensures that your content is visible to the audience when they run a search query on Google. Search engine algorithms keeps changing from time to time. Not engaging in right SEO techniques can get your website banned from Google.
With change in Google algorithms, you need to be extra careful while optimizing your website. Implementing right SEO techniques is the best way to create a Google friendly website. It helps you to maintain SERP Ranks.
- Find Broken Links
- Link out to Authority Sites
- Do As per Google Updates
Google Panda: The major purpose behind Google Panda was to ensure that sites with high-quality score ranks high on Google. It was all about on-site quality. For the first time, Google started analyzing site content and created a quality score depending upon it.
Google Penguin: The goal of Penguin was to reduce trust that Google had in sites which created unnatural backlinks in order to gain advantage in SERPs. It detected self-made links by the websites.
Humming Bird: Google Humming bird update was an entire new search engine. Its goal was to better understand user’s search query. It was for the first time that Google started identifying relevant keywords for a search query.
We’re sure by integrating these tips, you’ll be able to create an effective SEO strategy for your online business.