How to Maximize Ad Revenue on a Website

This article will mostly discuss placement techniques for contextual advertising that can dramatically raise your revenue from clicks. Contextual advertisers include Yahoo Publisher Network, Google, and AdBrite. These ads usually display a link followed by some description text or the url of the link.

Steps to increase Ad Revenue

• Make sure you place the ad correctly.

Ads that people can’t see won’t be clicked on, so make sure the ads are located in a prime spot that will generate interest i.e., meaning the viewer can see the ad without having to scroll.

• Consider linking text.

This helps to make the ad stand out more and gives a better chance for the viewer to actually read the ads.

• Put small, relevant images next to your ads.

This has been show to increase ad revenue because this attracts attention to the ads, and people are tricked into thinking that the picture is content related to the ad. Read the TOS on certain publishers to get more info on whether this is allowed or not.

• Make the ads relevant.

The best part of contextual advertising is that the ads are relevant to your site. To increase ad relativity, make sure the keywords that you want ads for are repeated throughout.

• Do your research.

Each publisher allows you to create separate channels for your ads so you can track how each individual ad unit is doing. Constantly looking over your statistics is a key factor to increasing your ad revenue.