Search engine marketing techniques:

This article will focus on what to do once you have done all of this- what next? How do you increase website hits, sales or enquiries? This is all about using your website to market your company in an ongoing way. You can of course pay someone to help you do this initially, but strong input from inside your company will be VITAL for continued success and improvement of your online marketing campaign. It would be best in the short term to get some expert advice, but as a cost effective long term strategy, someone in your organisation should champion this side of your marketing. Only you or someone in your organization can fully understand and help to action some of these techniques. Time of course is always short, but these things are more about marketing than website development. Obviously – a good website developer is not always an online marketing expert.
Reciprocal links
As previously discussed-keep obtaining links from other sites to yours. This is hard work-but encourage friends, relatives, customers and anyone else to link to your site and in return, you link to them from a links page. The better you do this, the more traffic you will get and the better your site will index in the search engines.
Write good copy
Write regular articles for your site, which mention your chosen keywords and post these articles on other sites or relevant forums. Keep your content interesting, useful and keyword rich. You can also set up a free Blog to do this using something like blogspot.com
Monitor visitor activity
Make sure you can access regularly your website visitor statistics. You need to keep track of how many visitors are coming to your site, which are your popular pages, and what keywords people may have used to find your site. Learn from your visitors – what works, what sells, what generates hits and inquiries. Build on your popular key phrases. If this information is not available, then you could get a really good free stat counter at www.statcounter.com
What do you do though if your organization simply has no time or resource to do this properly, but you need to be top of Google on a particular phrase? Contact us for more information on this topic-but for best results you will need someone within your organization to spend some time aiding this process from within your organization.