Add Tinder to the growing list of tech giants launching lightweight apps to reel in more users. As part of an earnings call, Match Group divulged plans for a Tinder Lite app that would be smaller and better-suited to area where cellular data “comes at a premium.” CEO Mandy Ginsberg made no mention of features or a release date (other than “soon”), but did point to Southeast Asia as a high priority when there’s an influx of young people into packed cities.
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12May
Tinder preps ‘Lite’ version of its dating app for data-limited areas
