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CLOSEFlying cars, sex toys, 8K TV, even Ivanka Trump. That’s some of what to expect from the tech industry’s annual pilgrimage to the desert. CES, the mammoth tech trade show organized by the Consumer Technology Association (CTA), will draw some 170,000 people from around the world to Las Vegas to launch products and services – but also to make deals and schmooze with one another.For the consumer watching from afar (since the show isn’t open to the public), the best part of CES often can be the range of what’s there, from the weird to the wonderous to the stuff that makes us all ask just “why.” Over the years, it has transitioned from just the gadgets and gizmos consumers can’t wait to get their hands on, featuring many companies the average consumer might do a double take over. “Every company is becoming a tech company,” says Gary Shapiro, CEO of the CTA.Who’s going to CESAmong the who’s who on the speaker lineup this year are Salesforce chairman and co-CEO Marc Benioff, Delta CEO Ed Bastian, Samsung’s consumer electronics CEO Hyun-Suk Kim, and Daimler AG chairman Ola Källenius.In a controversial turn for some, Ivanka Trump will also take the stage, to advocate on administration plans for employer-led strategies that invest in reskilling workers, creating apprenticeships and developing K-12 STEM education programs.As Rachel Sklar tweeted: “This is a terrible choice on so many levels but also – what an insult to the YEARS AND YEARS  of protesting how few women were invited to keynote & being told it was a pipeline problem while similarly-situated men were elevated. There are so many great, qualified women. Shame.”This is a terrible choice on so many levels but also – what an insult to the YEARS AND YEARS of protesting how few women were invited to keynote & being told it was a pipeline problem while similarly-situated men were elevated. There are so many great, qualified women. Shame. https://t.co/nV5wBX31tW— (((Rachel Sklar))) ?? (@rachelsklar) December 30, 2019But what’s really come out of CES?To be honest, it’s been a while since any single blockbuster product or service was introduced at CES. One main reason: The big tech companies – Amazon, Apple, Facebook, Google, Microsoft and Samsung – reserve the big launches for their own events. Spying TVs: Your smart TV is spying on you. Here are step-by-step instructions to stop itShapiro concedes that no single trade show producer can possibly meet all of a company’s needs. But “the relevancy is the fact that we’re sold out.”Still, those big tech companies will be attending CES in one capacity or another, with Amazon and Google, in particular, trying again to convince the public that products that embrace their respective Alexa and Google Assistant virtual assistants and smart home platforms are superior to their rivals.Apple’s back at CES – sort ofApple’s rather public appearance at this year’s CES is rare. It won’t be exhibiting in a booth – that hasn’t happened forever. But Apple’s senior director for global privacy, Jane Horvath, will be on a panel with counterparts from Facebook, Procter
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