IT Blog | Mr. HiTech Tech Blog

On the heels of Google buying Fitbit for $2.1 billion, another player in wearables and health technology has picked up a big round of growth funding to continue expanding its business. Whoop, which makes a sensor-equipped (and screen-free) strap that continuously tracks your activities 24/7 and then provides a multitude of performance metrics and other data based on that activity, has closed a round of $55 million, a Series D that it will use to continue expanding its business into a wider range of wearables and analytics that can be gathered around them. Today the devices measure things like how much strain a workout is causing you, how you are recovering afterwards, your sleep, whether training is having the desired effect; whether you are working at a level that will be less likely to cause injury, and how you are likely to perform. Looking ahead, the plan is to bring the sensors into more places than just the strap it currently makes. “You’ll see Whoop over time worn throughout your body,” CEO Will Ahmed said. “The tech can live in other areas of the body, people will not even know you are wearing a sensor. We like the idea of tech being invisible while still being there.” The funding brings the total to over $100 million for the Boston-based company, and while Ahmed, who originally incubated the startup at Harvard with co-founders John Capodilupo and Aurelian Nicolae, said the valuation was not being disclosed, he did describe it as “healthy” — which I guess is appropriate for a health-tech company. For some context, PitchBook notes that its last round of $25 million, in 2018, was at $125 million, post-money. That would mean a minimum of $180 million here, although the “healthy” implies it is actually higher. (We’ll continue to dig around and will update the number if we learn more.) Whoop doesn’t disclose how many users it has currently, or anything about its financials, but its investor list is a good measure of the traction that Whoop has had to date, as a company pitching its product not just to the mass market, but to an elite group of sports people — who in turn are not just major athletes, but, in this day and age, major influencers when it comes to purchasing power. This latest round was led by Foundry Group — coincidentally also an investor in Fitbit — with participation from Two Sigma Ventures, Accomplice, Thursday Ventures, Promus Ventures, Silicon Valley Bank. Individual investors included David Stern, the former NBA Commissioner; Ed Baker, former VP of product and growth at Uber, and former Head of International Growth at Facebook; Marc Randolph, co-founder and first CEO of Netflix; Nicholas Negroponte, MIT Media Lab. And previous backers of the company include the Durant Company,  the National Football League Players Association, Twitter  chief executive Jack Dorsey, Los Angeles Chargers offensive tackle Russell Okung and Mike Novogratz, the chief executive of Galaxy Digital. One notable shift Whoop has seen in the last year is that it
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